Lead Generation for Network Marketers

Facebook has a brand new, just released feature that is perfect for generating free targeted leads for your business.

Here’s to YOUR success!

http://www.facebook.com/marie.d.bennett

This article was originally posted on American Express’ Open Forum and was written by Shira Levine.

All savvy successful business people understand and appreciate the power of word-of-mouth advertising.  AND of course we, as professional networkers “get it” better than anyone else.

Enjoy!

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The Power of Word-of-Mouth – And How to Harness It.

June 18, 2010

Word-of-mouth marketing is hands-down the easiest way to promote and market a business.

Simply put, word-of-mouth marketing happens when you have a good product or good service, and your customers tell everyone they know about it. As the word spreads, your customer base grows.

A publicist, marketing team, and media coverage can only go so far; word-of-mouth is what really gives personalized credibility to a business.

So how do you get started? The best tactic to get the word out is to begin with your friends.

That’s precisely what Oscar de la Renta did when he joined forces with PUNTACANA Group, a resort and residential community founded by Dominican businessman Frank Rainieri and New York attorney Theodore Kheel in the Punta Cana region of the Dominican Republic.

After Rainieri approached the famed Dominican-born fashion designer, De La Renta did what anyone would do — he called one of his best friends. In his case, it was singing sensation Julio Iglesias. “I called Julio and told him we finally had the opportunity to be neighbors. He always wanted to live next door to me and this was the time.”

So De La Renta and Iglesias came on board to support the development of The Estates, four residential communities. Shortly after, De La Renta further spread the word of the region by bringing his friend Russian ballet dancer Mikhail Baryshnikov into the mix.
“I invited Misha after he danced at a charity event I had in Santo Domingo,” says De La Renta. “He came to my property in Punta Cana and he instantly fell in love.”

As a result of spreading the word to his friends about his gem, the name Oscar De La Renta has become synonymous with Punta Cana.
It certainly helps to have friends celebrity friends, of course, but you don’t have to be down with the Clintons and other boldfaced names to enjoy the benefits of word-of-mouth.

Here’s how you can make it work for you:
Hone and demonstrate a unique expertise
A business with an expertise in something offers tremendous credibility; being the first and the only helps, too. For example, Rainieri’s PUNTACANA Group was one of the first privately-owned commercial airports, so they know and understand the business from a unique angle. They also feature distinctive characteristics like open-air terminals, where the roofs are covered in palm fronds.

Context and history
Rainieri has been developing PUNTACANA Group since it was first established with Kheel in 1969, and the endeavor took nearly 20 years before it started to make any money. Originally, Punta Cana was a region of thick jungle, without anything that even resembled a road — but Rainieri had a vision and perseverance which, today, adds depth and intrigue to the story of the company’s success. Now, Punta Cana is 26 square miles of developed, low-density real estate. Besides the four residential communities and the international airport, it now has two 18-hole golf courses; the high-end De La Renta-designed Tortuga Bay hotel, the Puntacana Hotel, an ecological reserve, multiple restaurants and a spa. It’s definitely been a long ride for the company! And that story is something that visitors take back with them.

Forward-thinking
Perseverance, a vision, and a whole lot of energy were a tremendous part of Rainieri’s success, but his constant innovation and forward-thinking are what keeps the business sustainable today. The fact that De La Renta, Iglesias, and Baryshnikov are so invested in the region also means that they want the best for it. Their “green” and environmentally-friendly developments have put the business on the global map. And Rainieri and his small business sees his work as having an impact on his customers.

“We want people who know us to be walking brochures for us when they leave, to spread word of us, word-of-mouth.”

We love it when business lessons are informative and fun!

This video is from the TED event held in March 2010 in Long Beach California.

Enjoy!

“Validation” is a video fable about the magic of free parking (and more!)

I know, I know it’s a little different than things that I usually post but the industry of network marketing is all about lifting up and helping others, helping to inspire and support plus there’s a little “6 degrees of separation” twist that relates to the power of networking as well.

I hope that you find it inspiring and that it brings a big smile to YOUR face!

Have a great day and a great weekend!

Here’s to your success!

Winner – Best Narrative Short, Cleveland Int’l Film Festival, Winner – Jury Award, Gen Art Chicago Film Festival, Winner – Audience Award, Hawaii Int’l Film Festival, Winner – Best Short Comedy, Breckenridge Festival of Film, Winner – Crystal Heart Award, Best Short Film & Audience Award, Heartland Film Festival, Winner – Christopher & Dana Reeve Audience Award, Williamstown Film Festival, Winner – Best Comedy, Dam Short Film Festival, Winner – Best Short Film, Sedona Int’l Film Festival.

The economy may stink now, but this could be the perfect time to start your own business. CNN’s Josh Levs went to an economics conventions and had the opportunity to get advice from economists. One expert told Josh if you do it right, on your own, you will be a leader of the future economy.

If you are prepared to do for a year what others won’t,

you can enjoy for the rest of your life what others can’t.

According to Wikipedia…

Deferred gratification or delayed gratification is the ability to wait in order to obtain something that one wants.

Conventional wisdom considered good impulse control to be a personality trait important for life success.

The marshmallow experiment is a well known test of this concept conducted by Walter Mischel at Stanford University. In the 1960s, a group of four-year-olds were given a marshmallow and promised another, only if they could wait 20 minutes before eating the first one. Some children could wait and others could not.

The researchers then followed the progress of each child into adolescence and demonstrated that those with the ability to wait were better adjusted and more dependable (determined via surveys of their parents and teachers), and scored significantly higher on the Scholastic Aptitude Test years later. Notably, Mischel later found that easily explained tactics allowed children who had waited very short periods to wait for quite long periods.

Okay, okay, I know what you are thinking… there is definitely a relationship between delayed gratification and success in network marketing – for that matter – in any business.

Short term are you prepared to make sacrifices? Are you prepared to delay gratification in order to make your networking business successful?

That choice is of course yours!

Here’s to YOUR success!

Best regards,

Anson MacLauchlan & Marie Bennett

Cell: 1 604 771 5838

Toll Free: 1 888 909 7306

SKYPE: marie.d.bennett

marie@mariebennett.com

http://www.networkproleads.com

Twitter: http://www.twitter.com/marie_bennett

anson@youcan2.com

For some of us when we first get started with network marketing the thought of presenting the business is completely overwhelming.

We know that when we first start we use the tools and our upline, but we also know that to become really successful we have to transition and become the upline for our team members – at some point.

Terrifying? It doesn’t have to be.

You will learn as you build and here’s a tip that will help you learn even quicker, one that you can duplicate through out your group!

Pay attention as you use three-way calling — you will find that your upline consciously, or unconsciously uses a few basic points.

I bet that no matter what networking company you are involved with that you could keep track of the presentation, the video, the business building Power Point overviews, the webinars and even the business overview brochures with 5 fingers or 5 toes!

What do I mean?

Follow along with your company’s video or presentation and I’ll bet that you find 5 points, and in some order, maybe not this exact order, the presenter covers:

1. Market trends driving the growth of the company
2. Products
3. Company, management team, training tools, support
4. Leverage, network marketing 101, financial and time freedom = lifestyle
5. Timing within the company – new – if not why they are hot right now!

Followed by a call to action!

Once you master the points you will be able to present the business in 5 minutes, or spend 5 minutes per point.  When you get to the point where you can use your fingers, or quickly scribble out the 5 points on a napkin and do a presentation on the fly on behalf of your distributors – you will be unstoppable!

Until then be sure to use the tools and your upline executive!

Here’s to YOUR success!

Best regards,

Anson MacLauchlan and Marie Bennett
Cell: 1 604 771 5838
Toll Free: 1 888 909 7306
marie@networkproleads.info
Twitter: http://www.twitter.com/marie_bennett
http://www.networkproleads.com

Every decent company or upline executive support team has a short business overview video available for you!

But how exactly to use it to produce the best result?

If you simply send a link to your contacts – have they ACTUALLY watched it?

So how to make sure that they know what your opportunity is about, how to make sure that they are making an informed business decision?

Anson: Carol, do you have 7-minutes?

Carol: Yes, why?

Anson: Carol are you in front of your computer?

Carol: Anson, yes why?

Anson: Great Carol, I’m going to shoot you a video – right now – that will take 7-minutes to go through. What email address are you using these days?

Carol: __________

Anson: Great, I’m shooting you a link to a website right now. Can you open up your email and click on it?

Carol: Okay, I’m going there right now.

Anson: Great, please let me know when you get it.

Carol: Okay, I have it.

Anson: Great. Carol, click on the link and please tell me what you see.

Carol: Okay, a video, I see it.

Anson: Perfect, are your speakers on?

Carol: I think so, let me check. Okay, they are on.

Anson: Okay Carol, click on the arrow and let’s “watch” this video together.

NOTE: Now Anson stays on the phone and he makes sure that he can hear the video through the phone. IF he can’t hear it through the phone he asks Carol to stop the video, adjust the sound and start it again. Anson stays on the phone for 5 to 7 minutes. If Carol gets distracted, he knows, he can ask her to pause the video, pull it back and start it again.

The short video will pique for interest. Carol will either be interested – or not, or have a few questions – or not. The video is simple, duplicable, non-threatening. Any one can do this!

_______

When Carol needs to know more — Brilliant Compensation is a next great step and of course Anson knows how to get his upline executive on the call – or use the principals below to “book a time” for a three-way or get Carol on a webinar. He knows how to put documentation in regards to the product, the business, the principals and the compensation in front of Carol. How to walk her through the website.

_________

NOTE: So what happens if Carol is NOT in front of her computer when Anson calls?

Good question!

If not the conversation goes like this.

Anson: Carol do you have 7 minutes?

Carol: Yes Anson, why?

Anson: Are you in front of your computer?

Carol: Anson, sorry no, why?

[NOTE: How Anson “comments”, and then regains control of the conversation by asking Carol the next question. “Great”, or “okay” = comment and then right into another question = Anson in control of the conversation.]

Anson: [Comment] Okay Carol, no problem. [Question] When will you have computer access? What time will you be home again?

Carol: I get finished work at 5:00 tonight – so after 5:00.

Anson: Great, [Comment] [Followed by a question] what time do you get home?

Carol: About 6:30, I have to stop for groceries first.

Anson: Okay, [Comment] [Followed by a question] what’s on the agenda after you get home?

Carol: Dinner for the children, homework, bedtime – you know all the usual “stuff”.

Anson: Okay, Carol when does your “me” time start?

Carol: Good question – I suppose that by 9:00 I would have a few minutes.

Anson: Great, I will call you right at 9:00 tonight. What’s the best number to call you at, at that time?

[NOTE: He doesn’t ask for a “home” number. He asks for the “best” number to call. Non-threatening and often you will get a home number this way, even if this is a casual acquaintance and you have never had the home number.]

Carol: 1 604 771 5838

Anson: Great, you’ll be in front of your computer at 9:00 this evening and I’ll call you so we can go through something that will take 7 minutes. Okay?

Carol: Okay.

Anson: Good, have a great day and I’ll speak with you then!
___
Click here to get a website that includes Brilliant Compensation with “fields” that you can personalize and make your own. OR if you already have a website or blog, click here to get Brilliant Compensation for your existing website.

Here’s to your success!

Best regards,

Anson MacLauchlan & Marie Bennett

Cell: 1 604 771 5838

Toll Free: 1 888 909 7306

SKYPE: marie.d.bennett

marie@mariebennett.com

http://www.networkproleads.com

Twitter: http://www.twitter.com/marie_bennett

anson@youcan2.com

When there is a national or international event coming up distributors will say to me

“Marie, you go and bring me back the information.”

First, I am NOT good at internalizing new information and being able to instantly share it with others.

BUT there’s another reason why it’s important to, whenever possible, attend events and this is something that networking professionals understand first hand.

Successful networks realize the value of…

The meeting after or before the meeting, (or even the call after the call,) the late night spent sitting in the lobby or on the curb (yes, the curb) deep in conversation with a fellow distributor while at a local, national or international event.

Successful networkers have all had “ah ha” moments during…

That conversation while sitting next to a leader on a shuttle bus to, or from, the airport — or standing in line to purchase a bottle of water at a regional event.

I can’t tell you how many times while sitting on the stairs back stage at an international corporate event I would have killed to have a tape recorder running to capture the pearls of wisdom that have been graciously shared by other speakers. Almost always a single pearl has in, and of itself, made two days of traveling and the expense of an event completely worthwhile.

The “official” content of events is always more than worth the tax deductible fee, but the conversations before or after, or in between sessions — priceless!

Engage, attend, participate, ask questions, become a student of the industry.

Treat the industry of network marketing with the respect it deserves and it will pay you well.

Here’s to your success!

Best regards,

Anson MacLauchlan & Marie Bennett

Cell: 1 604 771 5838

Toll Free: 1 888 909 7306

SKYPE: marie.d.bennett

marie@mariebennett.com

http://www.networkproleads.com

Twitter: http://www.twitter.com/marie_bennett

anson@youcan2.com

If you read my posting yesterday you know what a “powerline” is. In reality successful networkers have several powerlines that they use when they invite and when they present. Phrases that they have memorized, and internalized and that are simple to master – and simply work.

One of my first mentors constantly reminded me to “Get to the money”. Meaning show people what’s in it for them. So first and foremost when I am developing a “powerline” – I “get to the money”.

When I was actively building the technology division of a multi-national, billion dollar company at a time when the Internet was first gaining in popularity, in the hay day of the dot com boom, my powerline was this:

“Do you think there will be money made with the Internet?” Then I would shut up and listen.

The right person would “self-sift” and answer with something along the lines of…

“Of course there is going to be – why do you ask?”

The same phrase could be re-worked slightly “Let me show you how together we can make money with the Internet.”

Or I would ask…

“What if I could show you how you can make money with the Internet, without jeopardizing what you currently do?”

Again, the right person “self-sifts”. “How? Tell me more!”

Did you notice an interesting “key phrase”, a powerline within the powerline? “Without jeopardizing what you currently do?” That phrase works with virtually any networking business. Take it, make it your own!

“I’m looking for a few key entrepreneurial minded people who would be interested in learning how they can make money in a business that is positioned in front of 4 huge and growing trends, without jeopardizing what they currently do.

Again, key phrases, “powerlines” that can be used separately or run together. Simple lines that you can script out and make your own.

Practice on your children, your spouse, your dog, your cat – or while you drive. Then pick the phone up and practice while you build. Once you master a few key phrases you will be unstoppable.

Today my favorite powerline, for my primary company mentions the cost savings and green benefits of the product BUT make no mistake about it, it also covers the money making opportunity.

Listen carefully to your upline executive leaders, take notes when they present on your behalf, ask them what phrases have served them well. Ask them for an inviting script — then make it your own. Memorize it, internalize it – or as Michael R. says “Own the invitation”.

Email me: marie@mariebennett.com

Here’s to YOUR success!

Best regards,

Anson MacLauchlan & Marie Bennett

Cell: 1 604 771 5838

Toll Free: 1 888 909 7306

SKYPE: marie.d.bennett

http://www.networkproleads.com

Twitter: http://www.twitter.com/marie_bennett

anson@youcan2.com